The fundamental organizing principle in Web site design is meeting users' needs.
Concepts about structuring information today stem largely from the organization of printed books and periodicals and the library indexing and catalog systems that developed around printed information.
World Wide Web pages differ from books and other documents in one crucial respect: hypertext links allow users to access a single Web page with no preamble. For this reason Web pages need to be more independent than pages in a book. For example, the headers and footers of Web pages should be more informative and elaborate than those on printed pages.
The goal is to provide for the needs of all your potential users
The primary task of graphic design is to create a strong, consistent visual hierarchy in which important elements are emphasized and content is organized logically and predictably.
Graphic design is visual information management, using the tools of page layout, typography, and illustration to lead the reader's eye through the page. Readers first see pages as large masses of shape and color, with foreground elements contrasting against the background field. Secondarily they begin to pick out specific information, first from graphics if they are present, and only then do they start parsing the harder medium of text and begin to read individual words and phrases:
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Table top
  Usually, the sub pages are not custom designed intensively. The sub pages carry color and font theme similar to home page. Where possible werecommend Home page header to be displayed on sub pages.
Having said that, we do recommend few custom designed sub pages this not only enhances the design value but puts the website to a unique slot as very few websites have custom designed sub pages. We strongly recommend the ABOUT US page to be custom designed. The sub page designing is not as elaborate as Home page but carry more design elements than a regular sub pages which are like template
What we don’t believe in and don’t do :
cross Flash intros
cross Ad pop up or under boxes
cross Autoplay music
cross Hit counters, saying “you are 82nd visitor”
cross Busy backgrounds, revolving globes, animated email boxes etc
  For clients who want to start with smaller budgets, ready templates are an option. Internet is full of shops giving away free and paid templates. We would not recommend free templates as they are mostly poorly designed. However some very attractive templates are available in paid category. Template is a good option if you can live with a design which is used by many and is not unique. This may not be good for your companies’ image and credibility.
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