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fundamental organizing principle in Web site design
is meeting users' needs. |
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| Concepts
about structuring information today stem largely from
the organization of printed books and periodicals and
the library indexing and catalog systems that developed
around printed information. |
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Wide Web pages differ from books and other documents
in one crucial respect: hypertext links allow users
to access a single Web page with no preamble. For this
reason Web pages need to be more independent than pages
in a book. For example, the headers and footers of Web
pages should be more informative and elaborate than
those on printed pages. |
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The goal is to provide for the
needs of all your potential users |
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The primary task of graphic design
is to create a strong, consistent visual hierarchy in
which important elements are emphasized and content
is organized logically and predictably. |
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Graphic design is visual information
management, using the tools of page layout, typography,
and illustration to lead the reader's eye through the
page. Readers first see pages as large masses of shape
and color, with foreground elements contrasting against
the background field. Secondarily they begin to pick
out specific information, first from graphics if they
are present, and only then do they start parsing the
harder medium of text and begin to read individual words
and phrases: |
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ase Study
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V2 Financial Group, LLC is a newly promoted
company by alumnus of Chicago GSB, UIC,
UT & IIT-M. We were told to do their
logo, they didn’t go with any package.
Client didn’t provide any creative brief
to begin with but we realized that they
were looking for text & image logo,
by far the most popular type of logo. |
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To start, 8 concepts were presented
showing various colors, font
styles, images etc. Two concepts
were picked up by the client. |
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Large Image |
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At this stage client introduced
an image of a tree which they
wanted to be part of the logo.
We worked on the selected concepts
and created revisions with their
selected image. Client decided
to go with set 1. |
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